I’m a freelance writer for luxury and boutique hotels, resorts, restaurants, and premium food brands.
I’ve worked with 30+ brands across hospitality and food, including Firangi Superstar, Goodwood Park Hotel, Ryan’s Grocery, and The Source Bulk Foods.
I bring 10+ years of experience in PR, brand management, and content, and a long-standing interest in hospitality and food. Whether it’s the welcome letter that greets a guest at check-in or the story that introduces a new restaurant to the world, I ensure every piece is engaging and on-brand.
“Zi-Ting’s very much the quiet achiever and will work wonders for your brand.”
Callan Mauger
General Manager, Firangi Superstar
What does working with me look like?
I’m known for asking the right questions, solving problems, and turning chaos into clarity (think of me as a Marie Kondo for content). Also, for reliability, flexibility, collaborative-ness, you get the gist.
When writing for hospitality and restaurant brands, I aim to answer the question: what would it feel like to be here? My goal is to help your reader feel and taste the experience you offer as vividly as possible. Every guest touchpoint, whether that’s your hotel’s directory, a room service menu, or an in-house mag, is written to be on-brand, easy to read, and immersive.
“Zi-Ting actively participated in brainstorming sessions, offered valuable insights, and provided constructive feedback to enhance the quality of our deliverables.”
Rie Watanabe-Davies
Marketing Director, The Dandy Collection
Work with me
Copy for print and digital touchpoints, whether it’s the hotel directory, guest experience guide, spa menu, event brochures, landing pages, or product descriptions.
Content Marketing
SEO and GEO-driven blog posts, newsletter copy, or social media captioning.
Branding
Tone of voice book, writing guides, your brand story, taglines, and values.